
After years of strong market performance, the Taiwanese phone maker is in a tight spot, facing stiff competition from Apple, Samsung and other handset makers. Last week, it reported worse-than-expected results for Q4FY13. Though the sale of its remaining 25% stake in Beats Electronics for $265 million helped the company avoid its second-consecutive quarterly loss, it appears that despite aggressive cost-cutting measures—buying chips from cheaper vendors, outsourcing production etc—the handset maker’s troubles are far from over. The company’s global share of the smartphone market has declined to 2.2% in the third quarter of 2013, from a peak of 10.3% only two years ago.